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Musical Artist

AMARA

Stream The Latest From Amara

"Girl From Jozi - Single"

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About

Amara

Amara’s sound is a vibrant fusion of Brazilian rhythms and South African soul, bridging cultures through music. Her artistry blends the playful energy of Latin Pop and the percussive drive of Brazilian Funk (Funk Carioca) with the smooth elegance of Bossa Nova and Samba-inspired melodies. Layered into this foundation are contemporary Pop and R&B elements, giving her music a sleek, global edge.

What makes Amara distinct is how she adapts these influences to the urban pulse of Johannesburg. Infused with Jozi’s amapiano textures, township rhythms, and kasi storytelling, her songs celebrate identity, pride, and place. The result is music that feels both international and deeply rooted — a cultural crossover sound that is confident, cinematic, and undeniably fresh.

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My latest collection

Natural Habitat

Idea and Inpiration

Fashion collections are inspired by the strangest things. My newest Natural Habitat collection reflects everyone’s favorite place – home. The place itself and the human relationships that take place at home are the purest, just like this collection.